Helping organisations become meaningful participants in culture.

That’s the method. Cultural relevance is the outcome

Fifteen years working between global brands and cultural institutions has produced one consistent practice: helping organisations understand where they actually stand in culture — and building the conditions for them to stand somewhere worth being.

adidas. BEINGHUNTED. Fotografiska Berlin. Each a different register. The same question underneath.

Selected Work

Based in Berlin. Working internationally. German, English, French.

Florian Gemmrich

Berlin, Germany — 2026