Selected engagements.

The criterion for inclusion is not scale. It is consequence.

Year

Project

Client

Type

2023–

Fotografiska Berlin

Community Architecture & Cultural Positioning

Fotografiska Berlin GmbH

Community & Audience Development

2010–18

adidas Statement & Consortium

Cultural Strategy & Global Launch Communication

adidas AG / Häberlein & Mauerer for adidas AG

Brand Marketing & Communications

2010–18

adidas Concept Stores - No74 Berlin & No42 Paris

Brand Showcase & Retail as Cultural Platform

adidas AG

Creative Direction

2018–22

GORE-TEX Studio

Global Brand Activation Platform

BEINGHUNTED. for W. L. Gore & Associates

Brand Positioning

2017–22

BEINGHUNTED.

Executive Direction

BEINGHUNTED.

Direction